“…ma così è la vita”: design overthrows barriers

associationSometimes, a few expedients can make easier people life. It is particularly valid for who lives with a strongly disabling conditions, such as, for instance, that deriving from chorea of Huntington, a genetic neuro-degenerative disease impacting on muscular coordination and leading to a slow cognitive decline. Right with this in mind, AICH Onlus Milano, the association that, since 1979, has been collecting the families of people affected by the Huntington disease, has promoted “…ma così è la vita!, the Design For All project in cooperation with Milan Politecnico and design celebrities.

logo ma così è la vita

The goal is, precisely, using creativity and innovation to design objects that can be used in daily life, to make it easier, both for people with Huntington and for their families and, therefore, for everyone. Among the initiatives included in “…ma così è la vita!”, Junior Design Contest Under 35, addressed to under 35 designers and architects called to design a particular toilet tablet: an object that can seem insignificant to who doesn’t live with this disease, but, if it would be made answering the patients’ needs, it can really make a difference.

The contest, presented in June, will end with the award ceremony on December 3rd, the World Disability Day.


how to participate in “…ma così è la vita”

The contest of “…ma così è la vita!” project is addressed to under 35 designers (born after November 2nd), who can send their projects, presenting them the way they prefer, by November 3rd 2016, following the guidelines.

The works will be examined by a prestigious panel, including design experts, representative of associations and institutions active in the fight against neurological diseases and barriers, who will choose the best ones.

fragile talesAll the selected materials will be part of an exhibition, scheduled for 2017, and included in the catalogue created on this occasion. The exhibition will also collect all the Design For All objects created by some famous designers (called “big pencils”) to represent the Huntington disease.

Moreover, AICH association will present the best projects to companies it companions with, to evaluate their feasibility. The incomes deriving from the sale of the products which will be considered suitable for industrial production will be equally split between the designer and AICH Milan Onlus (that commits to use the funds for projects supporting people with Huntington and their families). All the projects will be launched on the market with the label “… ma così è la vita!”.

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