“Rock, paper, scissors”: Google against bullying

In these days, while surfing the Internet, I’ve often bumped into a very beautiful and meaningful video: “Rock, paper, scissors”, the Android (the mobile operating system by Google) commercial against bullying. The commercial isn’t new, since it had been launched in February, during the last Oscar ceremony. But, since bullying is still a global issue, it’s always worth to watch it again and, above all, reflect on the profound meaning of the message it transmits.

Rock, paper, scissors”: who has never played this game, at least once, as a child? In the game, the three elements are, on one hand, able to cancel their opponent’ action, but, on the other hand, are exposed to it: for instance, the rock beats the scissors, but, meanwhile, it’s beaten by the paper. Only joining their own forces rock, paper and scissors can stand up to the external attacks.

Since the bully (or the bullies) leverage precisely the loneliness of the victim he has chosen, to hit her. And bullying is an issue that constantly affects children and kids of all ages, for very different reasons: disability, ethnic, sexual or, simply, behavioural or aesthetic differences are all factors that, marking a “diversity”, can make who represents them, unfortunately, as a sort of “menace”, to be removed from the picture that, according to the bullies, should represent “perfection”.

“Rock, paper, scissors” the commercial against bullying

So, what can we do? How to solve this problem? For sure, not pretending it doesn’t exist, judging bullying as “childish actions”, that will pass by themselves, as it, unfortunately, often happens. The only way to overtake bullying is, as the “Rock, paper, scissors” commercial recalls, joining our forces, not isolating the (even just potential) victims of bullying, staying close to them, making any possible effort to overthrow, through an inclusive culture, the barriers that separate from the “diverse” people.

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