“User experience” is increasingly important for who works in development and design, at all levels. It is confirmed by the 2017 edition of the World Usability Day, the event that will take place, for the fourth year in a row, in Rome on November 8th and 9th, gathering Italian and international experts in workshops and talks. The World Usability Day was established in 2005 by the Usability Professionals ‘Association (UXPA). Since then, every year, on the second Thursday of November, all around the world there are events aiming to boost awareness towards the importance of thinking and designing taking into account, first, the main character: the user who what you’re working on is addressed to.
The subject of this edition of the World Usability Day is user experience as an inclusion promoter. The goal of design professionals, as a matter of fact, must be contributing to shape a better future, taking into consideration the specific needs of all the people, seen in their own uniqueness. In a world that changes quickly, also under a political and demographic perspective, we can’t keep on designing keeping in mind just a part of population, forgetting about the remainders.
How to reach this ambitious goal? The speakers who will alternate on the World Usability Day stage will present different perspectives and food for thought: design thinking to create technologies and products for all, services accessibility and usability, empathy as a starting point for a designing process focused on the individual.
This initiative underlines, once again, the increasing awareness towards the unavoidable need to think according to the “Design for All” logics, developing products and services suitable for the specific abilities, attitudes and needs of the users. As the insiders say, designers are often reluctant towards change. Then, it’s important to help them approaching their job using something we all, as human beings, have: empathy, that is the ability to “put ourselves in somebody else’s shoes”, feeling his needs, spirit and life as ours.