We often talk about accessible tourisms, a trend which is (luckily) increasingly establishing, witnessing a higher awareness towards everyone’s licit need and will to travel, discovering new countries and different cultures. By the way, several initiatives (even in Italy) demonstrate that paying attention to the tourists with “special needs” isn’t just a generous act, but also a forward-looking and profitable strategy: as a matter of fact, taking into account that, limiting our talk to people with any disability, we’re talking about a quarter of the world population, not thinking about ways to adequately welcome them too means renouncing to a not exactly unimportant market share.
But, there’s often an issue on the table: transmitting correctly the message about the importance of accessible tourisms and help all the existing services, structures and initiatives be known through mass media. From this need arises an initiative promoted by the non-profit organization Diritti Diretti: the Premio Turismi Accessibili (Accessible Tourisms Prize), precisely aiming to award journalists, advertisers and communications specialists who succeed in “overtaking the barriers”, describing though radio-TV services, advertising campaigns, videos or communications campaigns entities which succeeded producing social and economic development, combining attractiveness, innovation, appearance and/or sustainability and accessibility culture.
The Accessible Tourisms Prize, which has reached its third edition, is addressed to the existing accessibility, in the various categories of tourism: culture, food & wine, sports, conventions, sea, mountains, thermal baths, education, religion. The goal is to demonstrate, through concrete examples, to entrepreneurs and institutions that serious investments in accessibility can improve a territory and its touristic and cultural offer, resulting in an advantage both for tourists and residents and- what’s not a secondary issue- with important economic effects for the enterprises operating to this end.
how to participate in the accessible tourisms prize?
To participate, you must register, filling, by May 5th 2018, the form that’s available on the Accessible Tourisms Prize website. Among all the participants, two winners will be selected: the project which will receive more votes by the users will gain 1000 €, while the project selected by the experts’ panel will receive a plaque. For more details about the contest, please check its announcement.